Our Methodology
With the help of a proprietary tracking and reporting platform, we have the ability to link every ad click to a sale. This way, we know the true ROI by keyword for each sale generated. We believe that there are five key elements to successful search marketing: Strategy, Execution, Tracking, Optimization, and Reporting.
Strategy:
It’s often said, “you get what you pay for.” In the world of digital marketing, however, the opposite is usually true: You pay for what you get. At CreativeMath, our search-marketing experts come up with strategies to make sure our customers get more bang for the buck. We first understand your business, industry vertical, product-value proposition and competition. We then work with you to develop a strategy that will deliver the results you need.
Execution:
Success doesn't necessarily come from breakthrough strategy but from flawless execution. A great strategy alone won't win you new business. The win comes from the careful and methodical execution of the strategies. Our execution capability is what separates our customers from the competition.
Tracking:
Tracking is the crucial cog in the wheel for optimization. With our proprietary platform, we not only track the conversions but also track the full lifecycle of the lead from the first touch until an opportunity is generated and a sale is made. This data then serves as a feedback loop to optimize keywords and ads.
Optimization:
No search campaign can be successful without rigorous optimization. Our approach is to focus on the minutest details of the campaign. We call that ‘nano-scale optimization’. This level of focus ensures that your campaigns are optimized for giga-scale growth. We take into account 30+ metrics to optimize campaigns at a keyword level.
Reporting:
Reports provide regular feedback that helps ensure high-quality campaigns. We provide granular reporting dashboards, high-level CMO dashboards, and everything in between.